Toy sales in the UK have increased for the first time since the pandemic. According to the research company Circana, sales went up by 6% this year. Popular brands like Lego and Pokémon are the main reason for this growth.

Many adults, known as "kidults," are now buying toys for themselves. In fact, they are responsible for one-third of all toy sales. Melissa Symonds from Circana says that brands like Lego and Pokémon are doing very well because they appeal to all generations, not just children.

The Toy Retailers Association has released a list of toys they think will be popular this Christmas. These include a Hot Wheels F1 racing track and an interactive dinosaur toy. The average price of a toy last December was £13.43, and total toy sales in the UK are now nearly £4 billion a year.