Oxford University Press has chosen "brain rot" as its 2024 Word of the Year. This term reflects concerns about spending too much time on low-quality online content.

Other shortlisted words also captured public interest, such as "lore," which refers to background stories tied to topics or communities, and "romantasy," a mix of romance and fantasy that has grown into a popular genre.

Another standout was "slop," a critical term for AI-generated content seen as lazy or low-value. Together, these words reveal the public's fascination with storytelling, creativity, and the challenges of navigating a digital world filled with mixed-quality content.